New Review of "808s & Heartbreak", Kanye West's fourth studio album. As always the Ordinary Joes provide an indept, insightful look into the album's material and background.

The album begins with “Say You Will” that features West singing, as he does throughout the entire album. “Don’t say you will/ Then play you will” goes the lyrics that evoke a man speculative of “rushing in”. The song ends with a magnificent display of the Roland TR-808’s drumming, with its tribal beats that were part of West’s overall concept of the album. Following is “Welcome to Heartbreak” featuring Kid Cudi whom was recently signed to West’s label G.O.O.D. Music. In this song Kanye introduces the reasons behind his sorrow, “My friend showed me pictures of his kids/ And all I could show him was pictures of my cribs…Chase the good life my whole life long/ Look back on my life and my life gone/ Where did I go wrong?”

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